ANSWER: 

Leads who never show up often just “drift.” You need a calibrated cadence to convert them. Try this:

• Minute 0–5: immediate text or call, personalized, referencing their inquiry.
  
• Hour 1: second touch — send a helpful content (e.g. “I pulled some home options you might like — want me to send them?”)
  
• Day 1 (morning): call + SMS, ask if they still want to see options
  
• Day 2: email with a testimonial or case study relevant to their interest
  
• Day 3: brief check-in, “just making sure I didn’t miss your schedule”
  
• Day 5: final “Here’s what we can do if you want to pick a time now / cancel — your call”
  

One rep reported on Reddit:

“I close 2–3 more deals a month just by trying to reach a lead 5 times instead of giving up after 2.”

Persistence and layered messaging (voice, text, email) win.

WHY IT MATTERS:

If you can convert non-show leads with better cadence, you unlock latent pipeline. In Jason’s challenge, you’ll get a plug-and-play multi-touch sequence to use the first day.