Keynote Speakers for Homebuilders
Real-World Sales Strategy for New Home Sales Teams—From a Speaker Who’s Been in the Trenches
If you’re a Division President or VP of Sales, you already know this
The new home sales landscape has changed.
Buyers are more resistant. Interest rates are unpredictable. And your salespeople are stuck in “wait-and-see” mode, relying on price drops and incentives to get the deal done.
What you need isn’t a hype speaker.
You need a keynote that delivers practical tools, industry-specific language, and a shift in how your team sells homes today.
That’s what Jason Forrest delivers.
The New Home Sales Expert You Want on Your Stage
Jason Forrest is not just a keynote speaker for homebuilders. He’s been inside the industry for over 20 years—as a coach, a trainer, and a trusted advisor to some of the top builders in the country.
His strategies have been used by national and regional builders to:
- Boost margins in pricing-resistant markets
- Increase absorption without relying on incentives
- Build high-conviction sales teams that don’t break under pressure
- Turn fearful or fatigued reps into buyers’ guides who sell outcomes—not countertops
He speaks your language—and more importantly, he gets your sales team to speak the buyer’s.
This keynote is designed for new home sales teams, not generalists. It’s tactical, fast-paced, and grounded in Jason’s 5-Day Homebuilder Sales Challenge, which has transformed salespeople in dozens of markets.
Sales teams walk away with:
- A belief shift that gets them off the “interest rate excuse train”
- A repositioned sales message that connects to buyers’ real fears and aspirations
- Scripts and objection responses tailored for today’s hesitant, info-overloaded buyer
- A framework to move people from scarcity to urgency, without pressure
- The confidence to sell homes on service and certainty, not price
It’s not theoretical. It’s not recycled.
It’s custom-built for new home sales in today’s economy.
Why This Keynote Changes the Game
Jason doesn’t teach “product knowledge.” Your team already has that.
He teaches performance psychology, persuasive communication, and selling from identity—not desperation.
That means:
Reps stop waiting on buyers to “get serious”—they lead the buyer to clarity
Communities start moving inventory without leaning on concessions
Leaders stop micromanaging and start coaching with conviction
If your team has lost its edge—or never had one—this is how you get it back.
“Our team walked in defeated. They walked out believing again.”
“Jason knows new home sales. But more importantly, he knows how to coach people who’ve forgotten why they got into it.”
“This wasn’t a speech. It was a wake-up call.”
“We closed five homes in the week after his keynote—using his exact script.”
For Builder Events That Actually Move the Needle
Jason’s keynotes are a favorite at:
Whether you’ve got 30 agents in a ballroom or 300 at a national summit, Jason’s keynote is customized to your market, your buyer behavior, and your performance goals.
Built on the 5-Day Challenge That’s Transformed Homebuilder Sales Teams Nationwide
This keynote is rooted in Jason’s 5-Day Challenge for Homebuilders—a proven framework designed specifically for new home sales professionals.
While the full challenge goes deep, this keynote delivers the first powerful dose:
- How to shift identity from order taker to trusted advisor
- How to recognize and disarm emotional buyer resistance
- How to sell homes as freedom from fear, not just square footage
- How to move “just-looking” traffic to “ready to commit”
It’s a performance event. But more importantly, it’s a belief intervention—and belief is what sells homes in uncertain markets.
Why Homebuilders Keep Bringing Jason Back
And now, Jason is joined by Mary Marshall Forrest—a leadership and mindset expert who helps homebuilder managers coach with precision, without pressure. Together, they bring one of the most effective one-two punches in the industry.
Book Jason and Mary for Your Next Homebuilder Event
If you’re looking for keynote speakers for homebuilder events who actually move the needle, you’ve found your team.
Bring them in to reset, rewire, and reignite your sales force—and make your next event the most impactful one yet.
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