JASON FORREST BOOKS
Warrior Selling. Sales Freedom. The frameworks behind the training that changes behavior, not just informs it.
NINE BOOKS. ONE OPERATING SYSTEM FOR HOW YOUR TEAM SELLS.
Jason Forrest has written nine books on selling, sales leadership, and the mindset that drives both. If you are deciding where to start, the Jason Forrest books owners and sales leaders reach for first are these three: Sales Freedom, Warrior Selling, and Mindset of a Sales Warrior. Each one exists to do a single thing that most sales books do not attempt: change what your people do on Monday, not just what they know.
That is the thread through every book in the stack. Information is the ticket to the dance. A trained belief is what makes someone dance. To watch those beliefs get built in person, book Jason to speak.
START WITH THESE THREE
Sales Freedom
From pressure to purpose-driven selling. The book that reframes the whole job: buyers do not resist you, they resist uncertainty. Get the free book.
Warrior Selling
The 12-step selling process behind the training trusted by some of the world's most demanding sales organizations. Five steps to understand the mission, four to present, three to resolve.
Mindset of a Sales Warrior
Forty-two strategies for removing the flinch. Where selling skill actually lives: not in more information, but in fewer leashes.
THE FRAMEWORK BEHIND EVERY BOOK
Knowledge is the able-to. Leashes are the stories, self-images, reluctances, and invented rules that strangle the want-to. The Jason Forrest books are tools for one side of that equation: the frameworks load the knowledge, the drills remove the leashes. Read them in any order. The equation never changes.
WHY THESE BOOKS ARE DIFFERENT
Most sales books are written to be agreed with. The Jason Forrest books are written to be run. Jason Forrest is ranked the #1 sales trainer in the world by Global Gurus for 2025, a nine-time author, and the creator of the first training program built to change behavior: tactical real-world processes, the language of persuasion, removing the mental leashes that hold people back, and a program-based approach that makes it stick. His Warrior Selling and Leadership Sales Coaching programs are ranked in the top two of the world’s Top Sales Development Programs by Global Gurus.
TAKE THE BOOKS WITH YOU
Every book on this page is available at Jason’s own shop. Get one for yourself. Get a stack for the team you’re building. The frameworks work better in your hands than on a screen.
Meet Jason Forrest
Jason Forrest has disrupted the sales training industry by creating the first training program that changes behavior. This is done through 1) teaching tactical real-world processes; 2) the language of persuasion, 3) removing the mental leashes that hold people back, and 4) through a program-based training approach.
His provocative style of speaking his truth ranks him number 1 Sales Trainer on the Global Sales Guru list. This philosophy is what led his Warrior Selling® and Leadership Sales Coaching programs to be ranked in the top 2 of the World’s Top Sales Development Programs, by Global Gurus.
Jason is a Master’s Practitioner in Neuro-Linguistic Programming, the science of influence and behavioral change. He is also a Practitioner in Accelerated Evolution, the psychology of removing fear in high performers.
Jason is on a mission to ignite pride, purpose, and respect for professional selling.
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