ANSWER:

 Your CTA design is a silent salesperson. A layered CTA stack helps you capture different intent levels:

• Primary hero CTA: “Book a Discovery Call” or “Get Home Options”
  
• Secondary CTA under content sections: “View Sample Homes” / “See Floor Plans”
  
• Floating / sticky CTA that follows as visitor scrolls
  
• Bottom CTA after page scroll: “Let’s talk when you’re ready”
  
• Chat / popup CTA for people lingering (e.g. “Hey — questions? Let’s chat”)

Use hierarchy: give your best offer the most prominence. Use design contrast, whitespace, and action verbs. Track which CTAs win on which pages and refine.

When people are still in exploration mode, don’t force the “book call” — let them self-select by offering lower friction options (download a plan, get a cost guide) that lead inward.

WHY IT MATTERS:

A scattered CTA stack loses prospects. With the right structure, more of your traffic becomes a lead stage. Jason’s challenge will help you test and optimize CTA stacks specifically for new homes and high-ticket B2C.